Frazer – Dealer Management Software

Profile & Expert Overview – 2025 Edition

Key Features Score: 6/10

User Rating: ★★★★☆ (4.6)

Executive Summary

Frazer is one of the most well-established Dealer Management Systems in the BHPH market, known for its simplicity, reliability, and dealer-friendly support. Designed primarily for traditional BHPH operators, Frazer delivers day-to-day operational tools at an affordable price point.

While the system covers core dealership workflows effectively, Frazer still operates as a hybrid local/hosted platform, which limits remote access, multi-location operations, and modern automation. The system does not include a full LMS or advanced collections tools, making it less suitable for high-volume lenders or finance companies that rely on real-time automation, insurance tracking depth, or borrower-facing digital experiences.

For dealers seeking a straightforward and stable DMS without advanced financial or automation capabilities, Frazer remains a familiar and widely adopted option.

Core Capabilities

1. Business Focus

• Built primarily for traditional BHPH dealerships

• Optimized for sales, deal creation, and basic loan workflows

• Less suited for lenders or RFC structures requiring deep financial controls

2. Deployment Model – Hybrid

⚠️ Not fully cloud-based

• Local installation with limited online extensions

• Less ideal for remote teams or multi-store operations

• Updates and maintenance often require manual processes

3. Built-In LMS / RFC Support

⚠️ Only limited loan management functionality

• Basic payment tracking

• No complete LMS or RFC module

• Not designed for finance companies or lenders with large portfolios

4. Collections & Automation

⚠️ Basic capabilities

• Lacks automated collections workflows

• No AI-driven follow-ups, segmentation, or automated payment reminders

• Suitable mainly for manual or lightly structured collections processes

5. Insurance Tracking

⚠️ Integrated but limited

• Provides basic insurance fields and workflows

• Not aligned with enterprise-level insurance monitoring or CPI programs

6. Integrations & Ecosystem

✅ Wide network of integrations

• Works with many vendors commonly used by BHPH dealers

• Strong ecosystem for basic operational needs

7. Accounting & General Ledger

✅ Good basic reporting

• Offers financial reports and standard accounting outputs

• Does not include a deep GL engine found in more advanced systems

8. Borrower Experience

⚠️ Dealer-centric

• Basic payment options

• No modern borrower portal or mobile experience

• Limited digital-first customer interactions

9. Compliance & Regulation

✅ Solid and consistent

• Meets standard BHPH compliance requirements

• Does not offer automated compliance engines or audit-grade controls

10. CRM, Marketing & Websites

⚠️ Basic CRM offering

• Limited marketing automation

• Simple customer tracking, minimal outbound automation

11. Service & Support

✅ Well-regarded support team

• Known for reliability and responsiveness

• Considered one of Frazer’s strongest advantages

12. Operational AI Usage

❌ No AI

• No automation, AI-based recommendations, or smart workflows

• Less competitive compared to modern cloud-native systems

13. Data Ownership & Export

⚠️ Limited flexibility

• Data export is possible, but not fully open

• Not comparable to cloud systems offering unrestricted data portability

14. Contract Terms & Vendor Lock-In

• Short contracts

• No exit fees

• Medium vendor lock-in due to local deployment model

Strengths & Weaknesses

Strengths

• Excellent customer support

• Easy to learn and operate

• Affordable for small to mid-size BHPH dealers

• Wide set of standard integrations

• Stable and reliable for basic dealership workflows

Limitations

• Not a cloud-native system

• Limited LMS functionality

• No advanced collections automation

• Basic insurance tracking only

• No borrower-facing digital experience

• Not fit for lenders or high-volume operations

Best Fit for Dealers

Frazer is ideal for: ✔ Small to mid-sized BHPH dealerships ✔ Operators who want a simple, familiar system ✔ Dealers who value hands-on support ✔ Businesses without extensive loan servicing needs

Less ideal for: ✘ Finance companies and RFC structures ✘ Multi-location or remote operations ✘ Dealers requiring automation, AI, or real-time analytics ✘ Organizations relying on advanced collections or insurance workflows

Bottom Line

Frazer is a dependable, straightforward DMS with strong support and broad adoption in the BHPH space. However, its hybrid deployment model and limited automation capabilities place it behind modern cloud-based platforms offering full LMS functionality, borrower experiences, AI-driven workflows, and open data ownership.

It remains a strong entry-level option—but not a future-ready solution for high-volume or automation-driven lenders.